by Phil Morle | Feb 1, 2013 | Resources, Startup Profiles, Uncategorized
Inevitably, as a startup founder you’ll need to respond to media coverage, as your business grows, in your effort to attract users, or to build a profile as an expert in your field. Or, like some founders, you may find yourself managing a media storm. Some...
by Phil Morle | Oct 22, 2008 | Startup Science
It’s easy to get journalists to write about you; it’s just hard to control what they write. We met with a startup CEO recently to take a brief on marketing. The conversation turned to which marketing tools they were currently using and which they had plans...
