Pollenizer: Building and Investing In Australian Web Startups

As many of you know, we’ve been helping Spreets get started, so we’re very excited to announce today that Spreets has launched to all Australian capital cities. Read the media release below for more info: Group buying site Spreets receives $2 million investment and joins forces with brandsExclusive in new billion dollar industry Australia’s first [...]

By Bree Clare At present there are over 400 million active users of Facebook worldwide, and 50% of those active users log on daily (Facebook Press room). So it’s no surprise that businesses are now using Facebook groups and pages to promote their goods and/or services. But what are the differences between the two? And [...]

It’s fun and challenging working with clients in different time zones, so it is good for the relationship when you can catch up in person. Samantha Howe (pictured) from Blurb visited Sydney in March to spend time with the Pollenizer Blurboz team; attend Blurb sponsored events; and catch-up with Blurb’s partners. I interviewed Samantha Howe, [...]

Social media enterprise 3eep experienced the depth and breadth of Pollenizer’s expertise in getting its online community SportsPassion off the ground. From technology strategy and implementation to product and market development, the Pollenizer team played an integral part. SportsPassion’s suite of free online community tools allow team managers and teammates to better communicate and collaborate, [...]

UPDATE: The March Workshop is sold out, so here is the April Web Focus Workshop registration details.

Today we launched a ‘viral’ campaign with the Photo Art crew and I have some observations from the lab. I’ve been working with Photo Art Gallery for about 9 months in total, and four months full-on. I’m hoping to write up a bigger case study, but here is a brief one on a viral piece. [...]

A few weeks ago I got a spammy email from Publicis Mojo representing Metamucil in an attempt to engage the blogging community. Nick Hodge covered it nicely here since a number of us blogocrew received the email. Given that I’ve made more than my fair share of community mistakes in my life and seeing that [...]

I met up with Renai Lemai recently to talk about the startup community in Sydney and he was very enthusiastic about doing more, writing more and getting amongst it. We had a bunch of ideas, including them hosting an Officially Friday, but one that we can start on now is getting some coverage for startups [...]