by Phil Morle | Nov 21, 2012 | Resources, Uncategorized
In August this year, the Harvard Business Review pronounced, somewhat dramatically, that marketing was dead. It argued that buyers had tuned out; no longer interested in traditional advertising. Instead, they relied, more than ever on feedback from friends and family...
by Phil Morle | Oct 16, 2011 | Pollenizer News
Pollenizer is seeking someone to lead, drive and grow our great team of startup marketing, customer development and customer acquisition peeps. What the role is; Leading a team of 4 customer development/marketing people as they work their butts off to start new web...
by Phil Morle | Oct 13, 2011 | Startup Science
Hi! My name is Pierre, and I’m a domain junky. I own close to a hundred domain names and I haven’t bought one in over a week! *cue for clapping* Finding a good domain name is a real challenge. You’ll need a lot of creative juice to come up with...
by Phil Morle | Jul 8, 2011 | Startup Science
A quick test, if this blog post was titled “Something amazing that will really help you” would you be reading it now? Probably not. I’m still surprised constantly by people who try home page headlines, landing page headlines, blog post headlines and...
by Phil Morle | Jul 6, 2011 | Startup Science
Part of what Pollenizer does regularly is to reality check new ideas by just putting them out there. It’s the fastest way to find out if anyone cares and what they think. I copped some flack on Friday for tweeting out a link to a site called Noble Village. This...
by Phil Morle | Oct 20, 2010 | Startup Science
A quick, good example of a very focused first target micro-segment is Honestly.com “Previously, access to Unvarnished has been limited to invite-only or professionals from a list of roughly 200 pre-approved tech/tech-related companies.” From Techcrunch. By...
by Phil Morle | Jun 26, 2010 | Pollenizer News
As many of you know, we’ve been helping Spreets get started, so we’re very excited to announce today that Spreets has launched to all Australian capital cities. Read the media release below for more info: Group buying site Spreets receives $2 million...
by Phil Morle | Apr 20, 2010 | Pollenizer News
By Bree Clare At present there are over 400 million active users of Facebook worldwide, and 50% of those active users log on daily (Facebook Press room). So it’s no surprise that businesses are now using Facebook groups and pages to promote their goods and/or...
by Phil Morle | Apr 12, 2010 | Pollenizer News
It’s fun and challenging working with clients in different time zones, so it is good for the relationship when you can catch up in person. Samantha Howe (pictured) from Blurb visited Sydney in March to spend time with the Pollenizer Blurboz team; attend Blurb...
by Phil Morle | Mar 24, 2010 | Startup Science
Social media enterprise 3eep experienced the depth and breadth of Pollenizer’s expertise in getting its online community SportsPassion off the ground. From technology strategy and implementation to product and market development, the Pollenizer team played an...
by Phil Morle | Mar 5, 2010 | Pollenizer News
UPDATE: The March Workshop is sold out, so here is the April Web Focus Workshop registration details. I’m running a Web Business Focus workshop for $80 on March 17. I’ve done more than 35 focus workshops for clients over the past two years and I love doing...
by Phil Morle | Mar 2, 2009 | Startup Science
Today we launched a ‘viral’ campaign with the Photo Art crew and I have some observations from the lab. I’ve been working with Photo Art Gallery for about 9 months in total, and four months full-on. I’m hoping to write up a bigger case study,...
