New role: Startup Marketing Lead

Blog on October 16th, 2011 1 Comment

Pollenizer is seeking someone to lead, drive and grow our great team of startup marketing, customer development and customer acquisition peeps. What the role is; Leading a team of 4 customer development/marketing people as they work their butts off to start new web businesses. Build processes and systems to more efficiently and effectively get customers [...]

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How to find a good domain name

Blog on October 13th, 2011 2 Comments

Hi! My name is Pierre, and I’m a domain junky. I own close to a hundred domain names and I haven’t bought one in over a week! *cue for clapping* Finding a good domain name is a real challenge. You’ll need a lot of creative juice to come up with something that domain squatters haven’t [...]

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Get 10 times the results from better headlines

Blog on July 8th, 2011 No Comments

A quick test, if this blog post was titled “Something amazing that will really help you” would you be reading it now? Probably not. I’m still surprised constantly by people who try home page headlines, landing page headlines, blog post headlines and most especially email subject lines that are vague and boring. People, this is [...]

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Startups first test: Does anyone care?

Blog on July 6th, 2011 2 Comments

Part of what Pollenizer does regularly is to reality check new ideas by just putting them out there. It’s the fastest way to find out if anyone cares and what they think. I copped some flack on Friday for tweeting out a link to a site called Noble Village. This was one of those tests. [...]

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Focus: Honestly.com

Blog on October 20th, 2010 No Comments

A quick, good example of a very focused first target micro-segment is Honestly.com “Previously, access to Unvarnished has been limited to invite-only or professionals from a list of roughly 200 pre-approved tech/tech-related companies.” From Techcrunch. By intentionally limiting their initial base, not just through a private beta, but by actually specifically only allowing a certain [...]

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Big Day for Spreets

Blog on June 26th, 2010 4 Comments

As many of you know, we’ve been helping Spreets get started, so we’re very excited to announce today that Spreets has launched to all Australian capital cities. Read the media release below for more info: Group buying site Spreets receives $2 million investment and joins forces with brandsExclusive in new billion dollar industry Australia’s first [...]

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Facebook: Groups Vs. Pages

Blog on April 20th, 2010 No Comments

By Bree Clare At present there are over 400 million active users of Facebook worldwide, and 50% of those active users log on daily (Facebook Press room). So it’s no surprise that businesses are now using Facebook groups and pages to promote their goods and/or services. But what are the differences between the two? And [...]

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Getting ‘the blurb’ on Blurb.com

Blog on April 12th, 2010 No Comments

It’s fun and challenging working with clients in different time zones, so it is good for the relationship when you can catch up in person. Samantha Howe (pictured) from Blurb visited Sydney in March to spend time with the Pollenizer Blurboz team; attend Blurb sponsored events; and catch-up with Blurb’s partners. I interviewed Samantha Howe, [...]

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SportsPassion

SportsPassion – Case Study

Blog, Portfolio on March 24th, 2010 No Comments

Social media enterprise 3eep experienced the depth and breadth of Pollenizer’s expertise in getting its online community SportsPassion off the ground. From technology strategy and implementation to product and market development, the Pollenizer team played an integral part. SportsPassion’s suite of free online community tools allow team managers and teammates to better communicate and collaborate, [...]

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Focus Workshop – April 28, 2010

Blog on March 5th, 2010 No Comments

UPDATE: The March Workshop is sold out, so here is the April Web Focus Workshop registration details.

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