How Hard Is It To Get A New User

Blog on November 5th, 2009 0 Comments

Quick Answer – Very!
Long Answer – It depends (doesn’t it always?), and don’t under estimate inertia.
When you’re starting a new product you start with no customers. You have to go and get your first one. OK, the first one is you, then your colleagues, then your friends, then your family.
Some will try you because they [...]

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Startup Executive Summary For Capital Raising

Blog on December 3rd, 2008 0 Comments

Recently I’ve been excited to see some solid entrepreneurs pass me executive summaries for worthy businesses. Great to see.
However, these executive summaries have varied from average to amazing, and average just isn’t good enough. So to help these entrepreneurs out I have shared with them an executive summary template. It’s a template we use at [...]

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You’ve launched a beta: what next?

Blog on November 28th, 2008 0 Comments

I have just started working with a new company called Photographic Art Gallery. They have a lot of great offline experience and I’m helping them understand online and social media.
We were talking about how everything goes nuts when you launch and how you never really have enough time to think through about what you’re doing. [...]

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Launching Versus Testing

Blog on November 22nd, 2008 0 Comments

Bottom Line:
Finishing your product and releasing it to the public is NOT the same as launching your business. You have to test that thoroughly. Keep your product lean and focused so you can iterate faster.
Let me explain;
In working with a number of startups over this year, there is one thing I’ve noticed time and time [...]

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Switchwise Switched On

Blog on September 9th, 2008 0 Comments

Another Pollenized start-up came to life this weekend.
Switchwise is a Melbourne-based company with the simple, yet powerful goal of saving us money on our energy bills. Australia now has an easy to use solution (like uSwitch in the UK) for comparing energy plans and selecting the best solution for our homes based on price and [...]

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2Vouch Launch Recruitment Referral Into Beta

Blog on September 1st, 2008 0 Comments

Gratz to the crew at 2Vouch Online Recruitment Referral crew for plunging into beta. It’s looking and feeling great and the feedback is going to sharpen you guys up even more.
2Vouch let you earn referral rewards in cold hard cash to refer good people to good jobs.
Check them out, get your friends a job and [...]

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