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Pollenizer Hosts Dare-Fest Party This Friday

Our community loves to come together to share ideas, network and have fun. Pollenizer loves supporting the community and we love to throw a party when we have friends from our of town visiting. Next week some entrepreneurial folk from Perth are coming to Sydney for...

Seth Godin Webinar – Are You a Linchpin?

Yesterday the Australian Businesswomen’s Network hosted a webinar with Seth Godin on his new book, Linchpin: Are you indispensable? Although the book mostly markets itself to workers keen to stand out within an organization, there are important transferable messages...

How Hard Is It To Get A New User

Quick Answer – Very! Long Answer – It depends (doesn’t it always?), and don’t under estimate inertia. When you’re starting a new product you start with no customers. You have to go and get your first one. OK, the first one is you, then...

You’ve launched a beta: what next?

I have just started working with a new company called Photographic Art Gallery. They have a lot of great offline experience and I’m helping them understand online and social media. We were talking about how everything goes nuts when you launch and how you never...

Launching Versus Testing

Bottom Line: Finishing your product and releasing it to the public is NOT the same as launching your business. You have to test that thoroughly. Keep your product lean and focused so you can iterate faster. Let me explain; In working with a number of startups over...

Switchwise Switched On

Another Pollenized start-up came to life this weekend. Switchwise is a Melbourne-based company with the simple, yet powerful goal of saving us money on our energy bills. Australia now has an easy to use solution (like uSwitch in the UK) for comparing energy plans and...

2Vouch Launch Recruitment Referral Into Beta

Gratz to the crew at 2Vouch Online Recruitment Referral crew for plunging into beta. It’s looking and feeling great and the feedback is going to sharpen you guys up even more. 2Vouch let you earn referral rewards in cold hard cash to refer good people to good...