Select Page
“SEXY CX FOR STARTUPS”

“SEXY CX FOR STARTUPS”

Yes, you read right – sexy. How can Customer Experience (CX) be sexy? If you are a startup providing B2B or B2C products or services, CX can be sexy when you implement a simple framework enabling you to “build-measure-learn” from your customers. Taking an...
THE ART OF REBRANDING

THE ART OF REBRANDING

I sat down and had a chat with Damien Metcalf, Pollenizer’s Creative Director. He recently led Pollenizer’s rebrand, which launched earlier this year. In our conversation, Damien shared his thinking behind the rebranding process and the lessons he learned during this...

Focus with “The Donald”

Below is a short video of Donald Trump at the Real Estate Wealth Expo in Los Angeles in 2007, answering a question about focus and his own experiences. Focus is important to not only new businesses and entrepreneurs but those who are ‘old-hands’, who may...

What I’m Reading

Whilst most of the work week is spent thinking and dreaming about growing web businesses (our own, our clients), there is just enough time to think about other stuff. Just discovered: Industrial design magazine and community, Core77. Here are two fun stories tagged...