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SportsPassion – Case Study

Social media enterprise 3eep experienced the depth and breadth of Pollenizer’s expertise in getting its online community SportsPassion off the ground. From technology strategy and implementation to product and market development, the Pollenizer team played an...

Linqia – Case Study

Based in Barcelona, Linqia used Pollenizer for a technology assessment, product focus and QA. Linqia defines itself as “The Social Network Marketplace” and connects brands and their agencies with social networks. “As a start-up with limited funding...

The Value of Business Planning in a Web Startup

I often get asked what’s the real value of ‘theoretical’ type business planning for a nascent start-up. The question that usually pops up is: why would anyone want to spend time painstakingly planning when circumstances are so uncertain? Questioning planning is only...

Focus Workshop – April 28, 2010

UPDATE: The March Workshop is sold out, so here is the April Web Focus Workshop registration details. I’m running a Web Business Focus workshop for $80 on March 17. I’ve done more than 35 focus workshops for clients over the past two years and I love doing...