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How Hard Is It To Get A New User

Quick Answer – Very! Long Answer – It depends (doesn’t it always?), and don’t under estimate inertia. When you’re starting a new product you start with no customers. You have to go and get your first one. OK, the first one is you, then...

Lessons from Community Fickleness

A few weeks ago I got a spammy email from Publicis Mojo representing Metamucil in an attempt to engage the blogging community. Nick Hodge covered it nicely here since a number of us blogocrew received the email. Given that I’ve made more than my fair share of...