Pollenizer: Building and Investing In Australian Web Startups

Pollenizer was approached Chris Gray in June to run a focus workshop for a web business Chris had founded (working title ‘Pledgespace’). In the first half of the 4 hour workshop we worked on customer discovery (micro-segments, customer values, creating 10 X value). We iterated on this process to create a focused customer development plan. [...]

As many of you know, we’ve been helping Spreets get started, so we’re very excited to announce today that Spreets has launched to all Australian capital cities. Read the media release below for more info: Group buying site Spreets receives $2 million investment and joins forces with brandsExclusive in new billion dollar industry Australia’s first [...]

Our community loves to come together to share ideas, network and have fun. Pollenizer loves supporting the community and we love to throw a party when we have friends from our of town visiting. Next week some entrepreneurial folk from Perth are coming to Sydney for some workshops and we’d like to introduce them to [...]

By Bree Clare At present there are over 400 million active users of Facebook worldwide, and 50% of those active users log on daily (Facebook Press room). So it’s no surprise that businesses are now using Facebook groups and pages to promote their goods and/or services. But what are the differences between the two? And [...]

It’s fun and challenging working with clients in different time zones, so it is good for the relationship when you can catch up in person. Samantha Howe (pictured) from Blurb visited Sydney in March to spend time with the Pollenizer Blurboz team; attend Blurb sponsored events; and catch-up with Blurb’s partners. I interviewed Samantha Howe, [...]

Ever wondered how people turn their personal online passions into profit? Todd Selby did it by convincing big businesses to think outside the norm of how they could use his images and popularity to market their products. Listen to how he did it here: Video courtesy of Fora.tv

Social media enterprise 3eep experienced the depth and breadth of Pollenizer’s expertise in getting its online community SportsPassion off the ground. From technology strategy and implementation to product and market development, the Pollenizer team played an integral part. SportsPassion’s suite of free online community tools allow team managers and teammates to better communicate and collaborate, [...]

Thinking about new companies finding, nurturing and winning over their first lot of customers and I realise there are a lot of similarities with forming habits. Patience – it takes time. It doesn’t happen instantly. Somethings do, like a click, or a visit or reading a tagline, but real engagement and commitment takes time. Same [...]

Quick Answer – Very! Long Answer – It depends (doesn’t it always?), and don’t under estimate inertia. When you’re starting a new product you start with no customers. You have to go and get your first one. OK, the first one is you, then your colleagues, then your friends, then your family. Some will try [...]

Attention Seedcamp week finalists – Pollenizer and over 300 mentors look forward to meeting you next week in London!