Thinking about new companies finding, nurturing and winning over their first lot of customers and I realise there are a lot of similarities with forming habits.
Patience – it takes time. It doesn’t happen instantly. Somethings do, like a click, or a visit or reading a tagline, but real engagement and commitment takes time. Same [...]
Quick Answer – Very!
Long Answer – It depends (doesn’t it always?), and don’t under estimate inertia.
When you’re starting a new product you start with no customers. You have to go and get your first one. OK, the first one is you, then your colleagues, then your friends, then your family.
Some will try you because they [...]
Attention Seedcamp week finalists – Pollenizer and over 300 mentors look forward to meeting you next week in London!
Over the weekend, we released Posse. Here’s some coverage in the Australian newspaper.
The idea came to Posse CEO, Rebekah Campbell, when she was struggling to sell Evermore tickets in Perth. Recruiting the fans to work for the band quickly fixed that problem and planted the seed for a new web business.
Here is the first lesson [...]
A friend and ex-colleague has just started in a new role building a team to run social media for the Obama administration. One of their most interesting initiatives is to ask the community to contribute questions to an online town hall in the US tomorrow. So far, 41,306 people have asked 42,126 questions and cast [...]
A few weeks ago I got a spammy email from Publicis Mojo representing Metamucil in an attempt to engage the blogging community. Nick Hodge covered it nicely here since a number of us blogocrew received the email.
Given that I’ve made more than my fair share of community mistakes in my life and seeing that they [...]
