Every time I attend an event like Pushstart and SydStart, I get asked the same questions about community. Do I need a community? What should I use to build a community? How do I build a community? The answers to the first two questions are simple: ‘YES’ and ‘It doesn’t matter what tools or platform [...]
Pollenizer has been named one of Australia’s ‘Coolest’ businesses in Anthill Magazine’s Fifth Annual Cool Company Awards. Pollenizer has been named a Finalist in Anthill Magazine’s Fifth Annual Cool Company Awards, a national program developed in 2006 to recognise Australian companies that are doing things differently to bring about positive change. Over 700 aspiring ‘cool [...]
The Pollenizer team is constantly exposed to a flux of new entrepreneurs with web-businesses ideas. This stream comes to us either via our Bootcamp sessions, Pitches rounds, Investors network or more broadly via the various social media tools our antennae can reach. This is awesome! Seeing so much entrepreneurial energy in the Australian web industry [...]
I’ve been a bit of a schmuck lately. Yep, I have. Pimping our companies on Twitter instead of being a part of the conversation. Reading posts and not posting my own. I feel a little dirty. Taking those lollies on he counter and only putting in 20c. Bad, bad, bad. So I’m trying to turn [...]
Pollenizer was approached Chris Gray in June to run a focus workshop for a web business Chris had founded (working title ‘Pledgespace’). In the first half of the 4 hour workshop we worked on customer discovery (micro-segments, customer values, creating 10 X value). We iterated on this process to create a focused customer development plan. [...]
As many of you know, we’ve been helping Spreets get started, so we’re very excited to announce today that Spreets has launched to all Australian capital cities. Read the media release below for more info: Group buying site Spreets receives $2 million investment and joins forces with brandsExclusive in new billion dollar industry Australia’s first [...]
Our community loves to come together to share ideas, network and have fun. Pollenizer loves supporting the community and we love to throw a party when we have friends from our of town visiting. Next week some entrepreneurial folk from Perth are coming to Sydney for some workshops and we’d like to introduce them to [...]
By Bree Clare At present there are over 400 million active users of Facebook worldwide, and 50% of those active users log on daily (Facebook Press room). So it’s no surprise that businesses are now using Facebook groups and pages to promote their goods and/or services. But what are the differences between the two? And [...]
It’s fun and challenging working with clients in different time zones, so it is good for the relationship when you can catch up in person. Samantha Howe (pictured) from Blurb visited Sydney in March to spend time with the Pollenizer Blurboz team; attend Blurb sponsored events; and catch-up with Blurb’s partners. I interviewed Samantha Howe, [...]
Ever wondered how people turn their personal online passions into profit? Todd Selby did it by convincing big businesses to think outside the norm of how they could use his images and popularity to market their products. Listen to how he did it here: Video courtesy of Fora.tv
