Media relations? Remind me, what that is again?

Blog on October 22nd, 2008 0 Comments

It’s easy to get journalists to write about you; it’s just hard to control what they write.
We met with a startup CEO recently to take a brief on marketing. The conversation turned to which marketing tools they were currently using and which they had plans to use. As a PR person and journalist in two [...]

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Got Big News? Get Your Startup On ZDNet

Blog on August 25th, 2008 0 Comments

I met up with Renai Lemai recently to talk about the startup community in Sydney and he was very enthusiastic about doing more, writing more and getting amongst it. We had a bunch of ideas, including them hosting an Officially Friday, but one that we can start on now is getting some coverage for startups [...]

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