Big congrats to our old office mates Tom, Keith, Justin and the rest of the crew.

The official release:

Mogeneration, a leading Digital publishing provider, announced that it has successfully concluded a Multi-Million dollar deal as part of its first-round funding. This funding will be used for rapid expansion of Mogeneration in the Australian & global markets. Investors in this round include individuals involved in some of Australia’s most successful digital businesses, including Spreets.com, Hitwise and Getprice.com.au.

Mogeneration was founded in 2008 by Keith Ahern and Tom Adams to create apps and publishing tools for the emerging touch screen device market. Mogeneration has created more than 30 iPhone, iPad and Android apps for customers such as News Ltd, ACP Magazines, Oxford University Press, NRMA and Kraft.

“This investment and board formation has come at a pivotal time for the business. Mogeneration has established clear leadership in an area that promises the highest potential for publishers since the advent of the internet itself,” said Mogeneration CEO, Keith Ahern.

“25-30% of magazine circulation is predicted to occur via tablet devices within five years. In this environment, the simplicity of the Oomph solution enables all publishers and content owners to take the step of extending their content to tablet devices, including the iPad and Android devices, with consummate ease,” said Ahern.

Mogeneration was Co-founded by Pollenizer. Pollenizer builds and invests in web businesses in Australia. The Pollenizer team is composed of globally experienced technology web veterans covering all aspects of a web business including director level leadership, product management, engineering, UX design, marketing, business development, HR and finance. Mick Liubinskas, Co-founder of Pollenizer is on the Board of Mogeneration.

Our goal: Invest our team and money in 10 web startups by June 30, 2011.

Pollenizer’s focus is on:

• Startup, idea-stage web businesses,
• In Australia,
• Targeting consumers,
• Commercially focused,
• With a committed founder, with industry experience,
• That need an experienced co-founder to invest time and money.

To clarify, Pollenizer only ever invests in businesses that we are already a shareholder in.

What do you get?

• A majority shareholding.
• A co-founder committed for two years.
• A team of 15 in Australia and 55 in India across technology, marketing and business at your disposal.
• Experience building over 80 web businesses, in ten countries, 100m users and $100m in revenue (portfolio).
• A network of experts on call.
• Access to our exclusive founders and friends discussion group.
• Connection to Angel investors in Australia, Europe and USA (we’ve helped raised $5m in seed and angel investments in the past 12 months including Spreets).
• Founder minimal viable income (in certain cases)

What does Pollenizer get?

• 20-45% shareholding

Why Pollenizer?

• We have a strong, committed team.
• We have a reputation for integrity, action and results.
• We are uniquely positioned between technology, entrepreneurialism and investment.
• Our companies have already employed over 100 people.
• We have made more than 14 investments, many outlined in our startup portfolio.

What is the process?

1. Starting Up

• You come to a Startup Bootcamp. Held every few months.
• You propose a partnership.
• Pollenizer conducts basic due diligence on you and the business.
• We sign an agreement and are co-founders for two years. (It’s all ‘we’ from here.)

2. Customer Development

• We continue customer discovery and validation until confident.
• We build out a minimal viable product and keep iterating until traction.
• We get the company and ourselves investor ready, including pitch training.
• We pitch the company until we raise capital from the right investors.

3. Growth

• We put the team in place to grow the business towards profit.
• Pollenizer transitions into advisory roles if required.
• Exit or return on investment options are pursued.

Next Steps

If you’d like to talk to Pollenizer about being a co-founder in your next web business  contact us here.

If you’d like to invest in some of our web businesses, please contact us here.