Pollenizer: Building and Investing In Australian Web Startups

Pollenizer was approached Chris Gray in June to run a focus workshop for a web business Chris had founded (working title ‘Pledgespace’). In the first half of the 4 hour workshop we worked on customer discovery (micro-segments, customer values, creating 10 X value). We iterated on this process to create a focused customer development plan. [...]

By Bree Clare At present there are over 400 million active users of Facebook worldwide, and 50% of those active users log on daily (Facebook Press room). So it’s no surprise that businesses are now using Facebook groups and pages to promote their goods and/or services. But what are the differences between the two? And [...]

It’s fun and challenging working with clients in different time zones, so it is good for the relationship when you can catch up in person. Samantha Howe (pictured) from Blurb visited Sydney in March to spend time with the Pollenizer Blurboz team; attend Blurb sponsored events; and catch-up with Blurb’s partners. I interviewed Samantha Howe, [...]

Social media enterprise 3eep experienced the depth and breadth of Pollenizer’s expertise in getting its online community SportsPassion off the ground. From technology strategy and implementation to product and market development, the Pollenizer team played an integral part. SportsPassion’s suite of free online community tools allow team managers and teammates to better communicate and collaborate, [...]

Pollenizer’s ability to access in-house expertise to service a broad range of client demands was evident in our work with consumer comparison website Getprice. It also made it the prime and only contender vying for the work. Getprice CEO Chris Hitchen explains why it is important having specific skill areas available for hire within one [...]

Based in Barcelona, Linqia used Pollenizer for a technology assessment, product focus and QA. Linqia defines itself as “The Social Network Marketplace” and connects brands and their agencies with social networks. “As a start-up with limited funding and access to top talent, we were fortunate to cross paths with the Pollenizer team who could offer [...]

I often get asked what’s the real value of ‘theoretical’ type business planning for a nascent start-up. The question that usually pops up is: why would anyone want to spend time painstakingly planning when circumstances are so uncertain? Questioning planning is only natural. After all planning takes time, the output is ‘soft’ and generally slows [...]

It’s been a big year at the Pollenizer hive and we wanted to celebrate it with a book, beautifully crafted by our friends at Blurb.

We’re now a team of 60 people, operating across 8 countries who have helped over 60 web businesses to grow.

Global Entrepreneurship Week kicks off in Sydney this week from 16 until 22 November. The week is a worldwide initiative to promote innovation and entrepreneurship. Events throughout the week provide useful getting-started information and networking opportunities for innovators and aspiring entrepreneurs.       If you have even a passing interest then I recommend checking out [...]

Here’s an idea for you. I call it ‘The Inverse Law of Ambition’. Founders who focus, obsessively, on small things seem more likely to grow massive companies. Founders that focus on growing huge without paying attention to the small things, fail. Facebook is the best example of this rule in action. Even today, it is [...]