The danger of “free” in irrational economics

Blog on May 11th, 2009 0 Comments

In “Premiree- More Premium, Less Free” Mick wrote that many startups hit trouble by aiming to deliver a free product and delivering something in which the value matches the price. But why do so many startups choose free as a price? What happens in a competitive market if you choose not to price your product [...]

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Premiree – More Premium, Less Free

Blog on February 23rd, 2009 0 Comments

Startups often head towards mediocrity, low growth and less success because they set out to build a free product and the value matches the price. I’m proposing we reverse the way we look at the ‘freemium’ model and by doing so, build better businesses.

(by Material Boy on Flickr)
A video taken at Barcamp Sydney 5 of [...]

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