Deep Customer Development is About Forming Habits

Blog on November 18th, 2009 0 Comments

Thinking about new companies finding, nurturing and winning over their first lot of customers and I realise there are a lot of similarities with forming habits. Patience – it takes time. It doesn’t happen instantly. Somethings do, like a click, or a visit or reading a tagline, but real engagement and commitment takes time. Same [...]

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The Market Building Dilemma

Blog on April 3rd, 2009 0 Comments

Having a strong market based business is great. You are a power-broker and can often profit from both sides. But how do you get over the chicken and egg problem? Market based businesses are when you need to bring together two different parties to perform a transaction. Some examples; Ebay – needs sellers and buyers. Craigslist – [...]

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