by Amee Miranda | Dec 6, 2016 | For Entrepreneurs, Insights
I sat down and had a chat with Damien Metcalf, Pollenizer’s Creative Director. He recently led Pollenizer’s rebrand, which launched earlier this year. In our conversation, Damien shared his thinking behind the rebranding process and the lessons he learned during this...
by Phil Morle | Oct 13, 2011 | Startup Science
Hi! My name is Pierre, and I’m a domain junky. I own close to a hundred domain names and I haven’t bought one in over a week! *cue for clapping* Finding a good domain name is a real challenge. You’ll need a lot of creative juice to come up with...
by Phil Morle | Jan 21, 2011 | Startup Science
I hear lots of startup founders get worried when I talk about testing things fast, moving quickly, trying different target micro-segments and failing constantly on the way to finding a working model. “Yeah, but won’t we be burning people? Won’t they...
