Linqia – Case Study
Based in Barcelona, Linqia used Pollenizer for a technology assessment, product focus and QA. Linqia defines itself as “The Social Network Marketplace” and connects brands and their agencies with social networks.
“As a start-up with limited funding and access to top talent, we were fortunate to cross paths with the Pollenizer team who could offer their services to our company, maximizing our chances of getting things right,” Linqia CEO and Founder Maria Sipka says.
“Phil Morle conducted a technology assessment and confirmed the challenges we ‘sensed’ were there and highlighted opportunities to take our product offering and engineering team to a new level.
“Over six months we launched two products much quicker than we were able to in the previous 18 months and our team developed a strong foundation of accountability and alignment.”
How It Connects
Linqia works by presenting relevant and interesting commercial partners to social networks who bring affiliate deals, advertising, sponsorships, content, new members, products and innovative technologies.
Key decision makers at social networks register to Linqia for free and specify what type of opportunities they are interested in receiving. Linqia approves commercial partners to present their opportunities to selected social networks which Linqia sends to the key decision maker via the marketplace.
As a start-up with limited funding and access to top talent, we were fortunate to cross paths with the Pollenizer team…
Maria Sipka, CEO, Linqia
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