Startup Focus

The science of turning an idea into a business

We published a book!

Startup Focus is a practical, hands-on manual to help you focus and guide you through the life-cycle of a startup. Packed with tips, tools, case studies and action items to get you thinking, scribbling and referring back.

“…the more focused you are, the more likely you are to succeed in a startup.”

Over the past 5 years we’ve learned a lot from our many failures and great successes. Much of this content has been turned into documents, blog posts, presentations, activities, tools and chunks of wisdom floating around in our heads.

Add to that the 1,000 people in our network who have helped us learn and have so many good stories and practical advice on how to focus.

So we’ve put it into a book to help everyone get focused!


A little preview

I got told time and time again by people on the outside of my startups to be more focused. ‘Yeah, yeah, sure,’ I’d reply. It wasn’t until a few failures hit me square in the face, and I started to learn from other people’s mistakes, that I really got focus drilled into me. Lessons are repeated until learned.

– Mick Liubinskas, Co-founder, Pollenizer




What our reader’s say..

A book full of good advice and ideas for start up businesses, however it is also pertinent to existing businesses. Well written and laid out. An easy read. Congratulations on a job well done.

– Gary Culmer