Landing pages are an essential component to start-up businesses. The main goal of a landing page is to persuade visitors to preform a call to action such as filling out an email capture form, registering for your service or sharing the page. The question then looms, what makes an effective landing page? Conversations I’ve had [...]
A current theme for Pollenizer is “noise”. In short, we want to make some – we want to be heard. To that end, the Engineering team have decided to open-source the software we write here on a daily basis. The change is that, traditionally, all the software written by the Engineering Team has been locked [...]
One year ago, we sold Spreets to Yahoo!7 before the business was 1 year old. It was one sign in many to media companies that the world had changed. The new world moves quickly. This was not a vanity investment from a media company trying to be cool, it was a real investment that materially [...]
When we started Pollenizer in 2008, we also started an Indian business to provide the software engineering services we needed to economically and rapidly launch our web businesses. Over the next three years we visited India every couple of months and grew a team around our our good friend Jagadeesh VM (“Jugs”) to 60 people. [...]
Are you watching China? There are some super interesting trends happening and we have become fascinated in its progress now we are spending time in the country. We’ll talk more about this in the coming year, but for now, we just want to get a couple of blogs added to your reading list. Techrice Technode [...]
I am taking part (judge and panelist) in the first ever DEMO Asia this February and there are no Australians on the agenda :( We have asked around our network and there are people travelling from far and wide to attend. It may be a great opportunity for you to get the DEMO experience (for [...]
A friendly reminder that applications to the Pollenizer Autumn Semester close January 25th 2012 at 5pm. To apply to Pollenizer’s Autumn Semester, click here. Dates to note: 25th January 2012 – Applications Close 1st February – Shortlist will be notified via email and invited into Pollenizer for an interview. April 1st 2012 – Autumn Semester begins [...]
Last week, 6 weeks after starting work, Pollenizer and co-founder Luke Grana launched a new MVP – Coachy (www.coachy.com). What is Coachy? Coachy is a new marketplace where coaches are matched up with people who want to learn new skills with 1-on-1 live video sessions. At launch, Coachy is starting with French and Guitar [...]
White labelling your product might sound like a great way to have a second revenue stream and make some fast cash, but it is hard, a big distraction and often just means you’re not strong enough yet. Ideas in no particular order: Focus – If you want to be a direct to customer business AND [...]
There is quite a lot to learn from spammers when it comes to landing pages. Check this one out: http://paleorecipebook.com/ The structure goes as follows: #1 Hook #2 Value (bullet points) #3 More value (details) #4 WOW! BONUS! #5 OMG! More bonuses. #6 Did I mention bonuses? #7 Reviews #8 More reviews. All these ppl [...]
