by Phil Morle | Apr 5, 2012 | Startup Science
“It was the best of times, it was the worst of times, then it was the best of times again.” It is with much excitement, sadness and joy that I announce that Michelle Rowan is leaving Pollenizer today. The joyful part is that she came to Pollenizer, made a big impact...
by Phil Morle | Mar 25, 2012 | Customer Development, Startup Science
Steve Blank, the pioneer of Customer Development released his new book called ‘The Startup Owners Manual’. Of particular note is the inclusion of the Customer Development Manifesto which fits nicely side by side with the Agile Manifesto for product...
by Phil Morle | Mar 22, 2012 | Startup Science
Last week, I was lucky enough to attend the National Growth Summit 2012. I’m typically sceptical of any conference that appears, on the surface, to be a Kool-Aid pop stand for CEOs, but I have to admit – it was awesome! Day one included speakers such as...
by Phil Morle | Mar 22, 2012 | Startup Science
Micro post! Every time I finish a document or email I look back and think: Strip out the crap Change passive to active Change open ended to closed Examples: Strip out crap With crap: “If you are trying hard, to really say something and want to make it stronger...
by Phil Morle | Mar 7, 2012 | Startup Science
I recently had the pleasure of guest speaking at UNSW’s Centre for Innovation & Entrepreneurship. The topic was ‘starting and positioning your business’. It was a great experience to connect with some amazing students and to see what the next...
by Phil Morle | Feb 22, 2012 | Metrics, Startup Science
Pollenizer Co-founder Mick Liubinskas (aka Mr Focus) is reknown for being obsessed with the need for focus within businesses and particularly startups. “I’m absolutely obsessed with focus. Lack of focus is the number one cause of failed businesses. You...
by Phil Morle | Feb 5, 2012 | Startup Science, Tools and Templates
We get many applications each trimester from entrepreneurs who wish to co-found a new web business with Pollenizer. There are many things we look for but what really stands out are concepts that have the potential to disrupt a market – to transform it completely...
by Phil Morle | Feb 3, 2012 | Startup Science
Landing pages are an essential component to start-up businesses. The main goal of a landing page is to persuade visitors to preform a call to action such as filling out an email capture form, registering for your service or sharing the page. The question then looms,...
by Phil Morle | Jan 10, 2012 | Startup Science
One thing I find useful when picking a new business name is to use it in sentences that you expect and would like to hear it used. If a name doesn’t work doing that, then you should find something else. You should think about what applies to your business, but...
by Phil Morle | Dec 18, 2011 | Startup Science
Great presso (again) from Dave McClure from 500 Startups. I’m flat out finishing off the end of this year with a bang, so here is some brief thoughts; Absolutely! Take risks – you have no brand. The big guys can’t take small risks, so to beat them...
by Phil Morle | Nov 29, 2011 | Startup Science
As Michelle wrote about the other day, we spent three days last week at a Service Design workshop with Marc Stickdorn. Much of the content out there on Service Design relates to non-digital customer situations, but there’s so much that pure web businesses can...
by Phil Morle | Nov 24, 2011 | Startup Science
At any point in time there are at least 6 web businesses being incepted, tested, built or grown within our walls. That is: – 6 backlogs – Dozens of tasks created daily – Dozens of tasks closed daily When a task is created, how do we know that it is...
