Background Back in 2007 Pollenizer's first logo was created. The design reflected a tech focused incubator using a traditional greyscale color scheme with a shade of blue incorporated. The lettermark included 3 modular components inspired by a honeycomb pattern. In May 2012, it was time for change, as the previous design didn't communicate our dynamic, ever-changing way of creating startups. Instead, it gave the impression of a larger corporate tech company rather than the  more

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