Pollenizer: Building and Investing In Australian Web Startups

Whether your web business is just finding its feet or a well-oiled machine, marketing is one of the essentials.

Startups rarely have enough cash to spare for a coffee let alone a marketing officer, so often it’ll be up to the founder to  create marketing strategies that will sell.

A good starting point is an article written by Ben Yoskovitz about 5 Marketing Tools Every Startup Should Use, where he talks about how a startup business can make a buzz whilst being only in the dawn of their existence. Yoskovitz said a business startup should be start with Building Up Your own Profile. Tips also include Participating Locally, Starting up a Company Blog, Using Video and Submitting to Startup Listing Sites. Yoskovitz advises to stay consistent in marketing so as to keep the buzz active.

Businesses who are new to marketing may also feel enlightened with the blog written by Mike Volpe on the ABCs of Startup Marketing. Watch the video that author has prepared for the readers and learn the quick tips from the VP of Marketing atHubSpot himself.

A UK-based website for startup business will get you acquainted with marketing and will give you ideas on effective marketing strategies. Under the Marketing section, you’ll find Marketing and PR guidelines which will make your life easier with its reader-friendly bullet lists of marketing tips. Startups will also give you helpful tips about Low Cost Marketing Strategy because indeed, marketing doesn’t always demand that you spend bigtime.

Finally, Startupjunkies is a user-friendly online resource center for startup companies worldwide. The website offers articles you can read on about ways to creating marketing strategies that work . The article Jump Start by Jill Konrath will keep you from making common mistakes that businesses often commit.

Contributions from Maria Rodielita Dublin.