One thing I have noticed working and observing how other startups progress there is not enough evidence backed decision making. I have even been guilty of this and running with my ‘gut’ instinct instead of hard numbers justify either a change in product, marketing or any other aspect of the business.
I started to notice a trend in a few of the startups I’ve worked on in which I was repeating the same tests over and over again. For example one of our startups only had facebook login, we had made the choice to open this up to allow users to register via email. This resulted in 50% less conversions once on the register page. The same choice came up with another one of our startups but only this time we could justify why we would only stick with facebook login.
So the problem I was facing was how to document these learnings so that everyone (including myself) could come back and streamline their decision making with hard backed evidence based off previous tests.
To find a solution I had to go back in time. High school science class had a great way to document evidence.
Do you remember this structure:
– Aim
– Hypothesis
– Method
– Results
– Conclusion
This pushed me to create a tool to document and share your learnings with others. The result, Lean Science
In conclusion, your learnings are everything, treat them with care and reflect on what you have learnt. Remember sharing is caring.
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