“Disruptive Innovation gives a whole new population of consumers access to a product or service that was historically only accessible to consumers with a lot of money or a lot of skill” – Clayton Christensen
Regardless of where you plan to be in the value chain, think in terms of the end consumer. Are you targeting either
a) convenience or
b) saving them money
If you’re not doing either of these and simply adding features, you’re not being disruptive. Shaky ground for a startup with growth ambitions.
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