Archive for November, 2008

You’ve launched a beta: what next?

Blog on November 28th, 2008 No Comments

I have just started working with a new company called Photographic Art Gallery. They have a lot of great offline experience and I’m helping them understand online and social media. We were talking about how everything goes nuts when you launch and how you never really have enough time to think through about what you’re [...]

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New client news: welcome messmo!

Blog on November 24th, 2008 No Comments

The phones are running hot at Pollenizer this week, not because we’re flogging Christmas specials, but because our latest clients are the team who’ve built messmo, an Australian mobile application. messmo is an interesting product because it lets users send free SMS messages to each other, send picture messages, send/receive email, update their Facebook status [...]

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Launching Versus Testing

Blog on November 22nd, 2008 No Comments

Bottom Line: Finishing your product and releasing it to the public is NOT the same as launching your business. You have to test that thoroughly. Keep your product lean and focused so you can iterate faster. Let me explain; In working with a number of startups over this year, there is one thing I’ve noticed [...]

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Pre-Framing a Pitch To Stop The Demons

Blog on November 3rd, 2008 No Comments

(Before I start, I just want to say that this is a new idea and it still needs some exploring, so help me flesh out before eating my flesh)* Whilst having a sushi/beer dinner with Atari Boy last night, we were talking about how sometimes you have an idea, flesh it out, then as you [...]

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