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You’ve launched a beta: what next?

I have just started working with a new company called Photographic Art Gallery. They have a lot of great offline experience and I’m helping them understand online and social media. We were talking about how everything goes nuts when you launch and how you never...

New client news: welcome messmo!

The phones are running hot at Pollenizer this week, not because we’re flogging Christmas specials, but because our latest clients are the team who’ve built messmo, an Australian mobile application. messmo is an interesting product because it lets users...

Launching Versus Testing

Bottom Line: Finishing your product and releasing it to the public is NOT the same as launching your business. You have to test that thoroughly. Keep your product lean and focused so you can iterate faster. Let me explain; In working with a number of startups over...

Pre-Framing a Pitch To Stop The Demons

(Before I start, I just want to say that this is a new idea and it still needs some exploring, so help me flesh out before eating my flesh)* Whilst having a sushi/beer dinner with Atari Boy last night, we were talking about how sometimes you have an idea, flesh it...